Category of One
6 weeks of high-touch coaching + strategic advisory for event leaders and founders ready to cement themselves as the ONLY choice for what they do in the industry.
You’ve built an incredible career. You’ve mastered your craft. Now it’s time to elevate beyond execution and claim your place as the leader everyone knows, seeks out, and trusts.
The Category of One Accelerator is a 6-week, 1:1 coaching and strategic advisory container designed to help event leaders and founders like you build the authority, clarity, and systems to stand out in your niche—and stay there.
You’re not here to compete.
You’re here to lead.
Imagine this:
Your name is the first that comes to mind when people think of your niche in events. No competition.
You’re sought after for premium opportunities, speaking engagements, and collaborations.
You’ve built a personal brand so strong, no one else even comes close.
You’re showing up like the CEO, not just the event planner.
You’re working less, earning more, and finally stepping into the role of visionary leader.
How we’ll make it happen:
The Category of One Accelerator is a milestone-driven program designed to deliver tangible results to event leaders in just 6 weeks.
Here’s what’s included:
3 x 45-Minute Milestone Intensives
Call 1: Million-Dollar Messaging—Craft messaging that positions you as the obvious choice.
Call 2: Frameworks, Identity & Rhythms—Build your signature framework and CEO systems.
Call 3: Sales Strategy & Brand Domination—Design a high-ticket offer and visibility plan.
Telegram Access (3 days/week): Ongoing support, accountability, and micro-feedback to keep you moving forward with Juliet Tripp, the #1 Coach for Events Industry Leaders.
I’m Juliet, founder of The Events Coach® Company, Mama, High Performer, and coach to the industry’s top 1%.
If you’ve spent years at the top of the events industry, you already know what it means to carry weight. You’ve built a career on execution that others could only dream of.. managing multi-million-pound budgets, leading global teams, directing show-stopping events, and earning respect as the person who can always deliver.
And yet—
You’ve got the results, the reputation, even the titles. But there are still rooms you are not in.
You are visible, but not unforgettable.
Respected, but not yet untouchable.
That was me too.
I spent over a decade building credibility, collecting titles, and delivering events on some of the biggest stages in the world. But when I stepped back, I realized something unsettling: my reputation relied too heavily on the logos on my CV and the projects I had just finished. Without a personal brand, I was always only as good as my last event.
The shift came when I stopped relying on borrowed authority and started building undeniable authority of my own.
Not just as an events professional, but as a voice in the industry whose perspective travels further than the projects on my calendar.
That shift gave me freedom. It gave me opportunities beyond delivery. It gave me ownership of my reputation, no matter what room I walk into.
And this is why you can trust me to support you with this:
My personal brand allowed me to quit a toxic job, support myself through maternity leave, and still get paid.
It’s taken me to global stages, Forbes features, and every major event industry publication.
It’s generated over half a million dollars in revenue—not from running other people’s events, but from the authority I built as a thought leader.
It’s given me the freedom to work 12 hours a week while raising my son and staying fully booked with premium clients.
I know how life changing becoming a category of one can be.
It’s time to:
Build a personal brand that makes you undeniable
Become positioned as the industry leader of choice for speaking, features, partnerships, and big opportunities.
Create leverage and freedom, opening doors for your next career or business chapter.
Shift from blending in to being the first name everyone thinks of.
Who this is for:
Event leaders who are already credible and successful but feel they’re blending in rather than standing out.
Founders who want to be seen as the go-to in their space, creating influence and opportunities beyond execution-heavy work.
High-level professionals ready to stop chasing opportunities and instead design a career where premium opportunities come to them.
