BECOMING

The year-long leadership upgrade for powerhouse women in the events industry who are done leading on empty. Becoming is the only place in the events industry for high-achieving women to get the career and life they thought they were building this whole time.

INSIDE BECOMING

Join Juliet Tripp, The Events Coach®, to reclaim your leadership without sacrificing your peace

01. Arrive

Step into a space designed for high-achieving women who are ready to lead with intention, not intensity. Your first move? Choosing yourself.
02. Rewire

Shift how you lead, respond, and restore. Through guided practices, nervous system work, and CEO self-concept upgrades, you’ll begin leading from strength instead of survival.
03. Expand

Grow in a way that doesn’t cost your peace. Build the inner foundation to lead powerfully, sustainably, and on your own terms – with support every step of the way.

JOIN NOW

You’ve built the career. You’ve earned the respect. You’ve proven what you can handle.

But here’s the truth most women in events never say out loud:

You’re holding everything together. The team. The timeline. The last-minute changes.

But no one taught you how to hold yourself.

As a leader in the events world, you’re at high risk of burnout.

And if something doesn’t shift soon, the career you’ve worked so hard to build could come at the cost of your peace, your health, and your joy. (You know - those things you keep pushing to the bottom of your to do list)

Becoming is the leadership space that changes that trajectory.

For years, women in events have been told that success comes from pushing harder, saying yes to everything, and always putting others first. You’ve been praised for your work ethic, admired for your ability to handle it all, and relied on to make the impossible happen—again and again.

And yet..

You are exhausted from constantly proving your worth through overwork.
You’ve built an incredible career, but your life outside of work doesn’t reflect the same level of success.
You want more—not just in your business, but in how you feel every single day.
You know something needs to change, but you’re not sure what that looks like.

I’m Juliet, founder of The Events Coach® Company, Mama, High Performer + Recovering Hustler.

I’ve lived the version of success that looks perfect on paper… and felt completely unsustainable behind the scenes.

I spent over a decade leading global events, climbing the ladder, saying yes to every opportunity, and becoming the go-to person everyone could count on. I built the personal brand. Launched the six-figure side hustle. Landed the dream job.

And still, I found myself burnt out. Misaligned. A version of me that looked accomplished but no longer felt connected to the work that once lit me up.

Because the truth is — no one ever teaches you how to lead at a high level without losing yourself in the process.

It took walking away from that “dream job,” and choosing to rebuild my business around my nervous system, my values, and my version of success to realise what I now teach inside Becoming.

I know this, because I’ve been there.

Today, I lead a thriving company coaching powerhouse women in the events industry. I work part-time around my son. I host retreats around the world. I support women like you in protecting your energy, expanding your leadership, and creating a sustainable rhythm that holds as much peace as it does power.

Becoming is the space I wish had existed for me.

Now, I’ve built it for you.

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INTRODUCING

Becoming for Powerhouse Women in Events

for the first time ever, there’s a place for ambitious women in the events industry like you to learn to lead differently - without sacrificing the success you’ve worked so hard to built.. or the life that matters so much to you.

In BECOMING, you’ll get life-changing coaching, tools and community to stop outsourcing peace to a future season and start reclaiming it now.

When you join, you get:

A 12-month container built around nervous system support, calm leadership, and sustainable success

A private group space to stay connected to women who lead like you do

Personal growth prompts, audio drops, self-led rituals, and mindset upgrades to integrate your evolution

Monthly themes that focus on the real issues high-performing women face (see below)

Boundaries and the Nervous System

June Theme
Mid-Year Reset for Visionary Leaders

July Theme
The Identity Reinvention Series

August Theme
Delegation and Power Dynamics

September Theme
Redefining Real Wealth

October Theme

As high-achieving female founders, we’re often so focused on supporting others and building our businesses that we can forget to care to the human behind it all. That’s why this space has been so transformative for me. A space where with Juliet’s support and other incredible women, we’re able to refill our cups and go deep into mindset, leadership, wellness, and personal power and through this, this enables us to show up even better for ourselves, families and business. I didn’t realise how much I needed this kind of support until I experienced it.

MARI, COACH + EVENT HOST

Even though I work with Juliet 1:1, being part of Becoming and surrounded by a group of powerhouse women has been amazing. The support is incredible – honest, uplifting, and full of warmth – and just knowing I’m not alone on this journey is so refreshing. This inner identity work feels different from anything I’ve done before, but in the most expansive, grounding way. It’s been a real transformation – I’m seeing myself more clearly and showing up with more confidence and clarity than ever. I’m so grateful for this space.

MELANIE, GLOBAL EVENTS SPECIALIST + AGENCY OWNER

Becoming isn’t a bonus layer of support. It’s the system that makes everything else you’ve built actually sustainable. Without it, your success keeps costing you your peace, your health, and your joy.

With it, you finally get to have the career and life you thought you were building this whole time.

You’re showing up. Delivering. Leading.

But if you’re always the one holding everything together, it’s easy to feel like your own wellbeing is constantly slipping to the bottom of the list.

If your calendar is full but your energy is fractured… If your leadership is growing but your peace is wearing thin… If your success looks great on linkedin but doesn’t feel sustainable…

Be encouraged. There is a different way to lead.

You don’t need another strategy. You don’t need another events association. You don’t need another slack channel talking event trends and venue finds. You need a system that supports you just as much as you support everyone else.

That’s exactly what Becoming gives you